Volante is an Indian-based financial services software company with offices worldwide, including London, Dubai and New York. Naked Creativity have worked closely with Volante across all of their geographic locations on their worldwide marketing requirements since 2012.
The initial driver for the project was a refresh to the website content – Volante had started to make some changes around how their products and services were organised, and the new website no longer reflected their marketing strategy.
The Naked Creativity and Volante team both recognised that these wholesale changes to the website, and it being a crucial marketing channel, offered an opportunity to assess the entire brand identity and worldwide marketing. Naked Creativity presented a series of changes to the existing logo, designed to improve its appearance on digital platforms, particularly mobile devices. Feedback from across the business was incorporated into updated brand colours, fonts, document and presentation layouts.
One of the key challenges that had faced the Volante sales, marketing and technical team was in the consistent use of icons and graphics in schematics, diagrams and presentations. We created a library of bespoke icons drawn on a grid created by the Volante arrows, ultimately creating a harmonious set of Volante branded icons.
