Shaily

Shaily was established over 30 years ago and has grown to become one of India’s largest exporters of plastic components. They are a public listed company who produce moulded parts for well-known global companies in the Healthcare, Consumer, Personal & Beauty Care and Automotive & Engineering Plastics industries.

Naked Creativity worked with Shaily to produce a refreshed globally-focussed brand identity. The aim was to develop an identity that better reflected Shaily as a world-class contract manufacturer. The logo arrows were simplified and four accent colours chosen that would work well across the updated graphics. The refreshed identity was then applied to marketing handouts and brochures for use at exhibitions. A brand guidelines document with details on how to use the new identity was also produced to ensure that future graphic designs are consistent with the developed brand identity.

The new brand was then applied to the company PowerPoint presentation. Each slide was designed and a comprehensive PowerPoint theme and template was created that Shaily can use to amend, create and update slides in future.

Naked Creativity also work closely with Shaily to design and deliver high-quality exhibition displays that communicate Shaily as a world-leading contract manufacturer. Naked Creativity handle the stand design, graphic design, print and shipping logistics as well as the stand build up and break down.

Finally, to compliment the refreshed company identity, Naked Creativity also looked at updating the website visual design, content and architecture. Shaily were keen to present their strong product development capability and industry specific expertise so the site architecture was simplified to reflect this. Key sign posting to the four business sectors along with menu items for Capabilities and Quality helped achieve this. Naked Creativity organised new product and manufacturing plant photography for use across Shaily’s marketing, including the website.