Shaily was established over 30 years ago and has grown to become one of India’s largest exporters of plastic components. They are a public listed company who produce moulded parts for well-known global companies in the Healthcare, Consumer, Personal & Beauty Care and Automotive & Engineering Plastics industries.
Naked Creativity worked with Shaily to produce a refreshed globally-focussed brand identity. The aim was to develop an identity that better reflected Shaily as a world-class contract manufacturer. The logo arrows were simplified and four accent colours chosen that would work well across the updated graphics. The refreshed identity was then applied to marketing handouts and brochures for use at exhibitions. A brand guidelines document with details on how to use the new identity was also produced to ensure that future graphic designs are consistent with the developed brand identity.
The new brand was then applied to the company PowerPoint presentation. Each slide was designed and a comprehensive PowerPoint theme and template was created that Shaily can use to amend, create and update slides in future.