Shaily

Shaily is one of India’s largest exporters of plastic components. It is a public listed company which produces moulded parts for global brands in the Healthcare, Consumer, Personal and Beauty Care, Automotive and Engineering Plastics industries.

Naked Creativity began working with Shaily in 2019 and has continued to be a trusted supplier ever since. The initial brief was to develop a new brand identity that better reflected Shaily as a world-class contract manufacturer. Since then, Naked’s team has supported Shaily in virtually all elements of their marketing from graphic design to website development and digital marketing.

Naked’s work began by developing a new brand identity; creating a logo with arrows that were simplified and the use of four accent colours which worked well across a variety of graphics. The team then rolled this new brand image out across all marketing materials, producing presentations, brochures and data sheets to create a consistent, professional brand image suitable for a global audience.

Naked worked closely with Shaily to create a company PowerPoint presentation which perfectly met sales needs. Each slide was designed with the new branding and a comprehensive PowerPoint theme and template was created that Shaily could use to amend, create and update slides for future presentations.

As a regular exhibitor at shows across the world, Naked works closely with Shaily to design and deliver high quality graphics, often printing the panels through Captain Cyan, Naked’s subsidiary company. Naked project manages the whole process, from stand design printing and shipping to the actual stand build and break down at the end of the show, across the globe.

Naked’s web development team has provided ongoing support to Shaily. The team developed a new website in 2019 - updating the visual design, content and architecture. Shaily was keen to present its strong product development capability and industry specific expertise so the site architecture was simplified to reflect this. Key sign posting to the four business sectors along with menu items for Capabilities and Quality also helped achieve this.

With Shaily’s significant growth over the last few years, in 2023 Naked’s team completely redeveloped the website again to introduce new services and streamline navigation. Naked organised vibrant new photos of product and manufacturing plant - these were used across the website and throughout Shaily’s marketing. As well as this, Naked featured eye-catching videos on the new website to introduce a dynamic element. These were edited by Naked’s technical team.

From graphic design to web development, Naked’s team has supported Shaily in its move from an OEM to a successful international company which designs and develops its own products. The team looks forward to continuing its relationship in the future, working on a retainer for Shaily.