Saltus is an award-winning, independently owned financial planning and investment management company. It offers financial planning and wealth management to private clients and institutions.
Naked Creativity worked as a partner alongside Saltus to create an engaging new website to communicate their refreshed brand and market positioning. This was a major project, working alongside three other agencies providing branding, PR and search engine optimisation (SEO) input, coordinated through Naked’s team. Following the success of the initial launch, Naked Creativity was invited to continue its services on an ongoing basis.
Being a financial services company, Saltus needed the website to convey a sense of care and professional assurance, building trust with clients. The information hierarchy of the website supported this aim by communicating clear messages of the overall Saltus brand, while keeping the four different business strands of Saltus separate for regulatory purposes. Naked’s designers introduced the new brand identities for each Saltus strand; fully implementing all the guidelines set by the branding agency.