The Sweet Reason Company is a new online gift business specialising in afternoon tea boxes containing homemade cakes and hand-picked teas.
With ambitious plans to grow their product range beyond their afternoon tea boxes, The Sweet Reason Company needed a distinctive brand that could grow with the business. Naked Creativity were involved from the very early stages of this project, working collaboratively with our client to refine the brand name, customer experience and design aesthetic.
Naked Creativity designed a series of cost-effective packaging ideas, including a die-cut ‘belly-band’ to close an off-the-shelf box; over-printable stickers for product labels; and a customisable greetings card. Each element of the product presentation retains and reinforces The Sweet Reason Company’s identity, yet is designed to minimise initial print costs.