Next Gen

Refreshed brand identity and insurance ecommerce website

Next Gen are an insurance provider that specialises in mobile phone insurance. Naked Creativity worked with Next Gen to create their brand identity, develop a marketing website and ecommerce experience for purchasing phone insurance.

Our design for the Next Gen identity is based around an umbrella, simplified and combined with elements of a smiley face to create an identity that is friendly and reassuring. The final logo was then applied to business stationary and a set of simple brand guidelines produced to define the brand font, colours and logo usage.

Next Gen logo concepts - mobile
Next Gen business cards - mobile

Our web development work encompassed all elements of the marketing website and customer experience for quoting and buying an insurance policy. Relevant reports and policy management are available for Next Gen administrators, and customers can also manage their policy through a secure customer portal.

Next Gen website - mobile
The Next Gen website on an iPad and iPhone - mobile