Next Gen are an insurance provider that specialises in mobile phone insurance. Naked Creativity worked with Next Gen to create their brand identity, develop a marketing website and ecommerce experience for purchasing phone insurance.
Our design for the Next Gen identity is based around an umbrella, simplified and combined with elements of a smiley face to create an identity that is friendly and reassuring. The final logo was then applied to business stationary and a set of simple brand guidelines produced to define the brand font, colours and logo usage.
