Following the success of a previous web development project for Wealth Manager, Saltus, the client commissioned Naked Creativity to develop a website for a new business they had acquired. The new website, called Adviser Select, offered a directory of Financial Advisers across the country.
The acquisition included all existing data, but a new brand and visual representation was required for the website. Naked’s designers worked to develop the initial visual framework for the replacement site, presenting Adviser Select as a professional, trustworthy resource. The user experience of the website was a key part of the development and the team carefully considered this to design a site that was simple to navigate, user-friendly and intuitive, as well as being fully responsive to the device it was being viewed on; whether a mobile, desktop or other device.
Visually, the website looked professional and dynamic with a series of moving circles forming an animated banner. These circles moved in and out of focus, playing on the idea of a search light to find an Adviser. The use of contemporary colours and a modern typeface completed the clean image.
