Grocers' Hall

Unified identity, graphic and website design for the Company’s commercial and charitable activities

The Grocers’ are one of the oldest of the great 12 livery companies.

Naked Creativity were appointed through a competitive tender process to redevelop the company’s website, but the project evolved to include the hall hire brochure and eventually a complete overhaul of identity and graphic style.

With an extensive charitable foundation, a large membership, as well as a commercial venue hire – the new website needed to satisfy a varied audience.

Whilst the company had an existing identity that was used alongside the centuries-old coat of arms; this project was an opportunity to update the visual style and apply this across the entire organisation.

The final identity is built around the coat of arms, developing this as a background pattern that provides a detail in print or online. The simple typography and precise grid underpin both online and offline designs to offer a consistency throughout.

Like many livery companies, the Grocers required a member login capability and a solution that would offer a marked improvement from their previous website. Naked Creativity’s Memb.rs platform offers that – an off-the-shelf, highly customisable and secure members area platform.

The website is edited with Cee.ms, our easy-to-use content management system, but other smaller touches make this even simpler – one example being the automated Facebook import to populate the member news.

Grocers' Hall website - mobile
Grocers' Hall website on an iPad and iPhone - mobile