Website Design Services

Website Design

Naked Creativity recognise that a well designed website doesn’t just focus on aesthetics and place a strong emphasis on functionality during the design process.

Naked Creativity’s approach to website design begins by taking into consideration the user experience and information architecture. These are important because they both impact on how a user feels as they use the website; a consumer who has a positive browsing experience is bound to bring back repeat business!

Information architecture is undertaken early on in the design phase as it involves defining the organisation of a website’s content so that it flows. By considering what the user wants to perform on a website and the order in which they might do this, the information can be organised so that it is easy to navigate. The easier a website is to use, the better the user experience.

In addition to user experience, Naked Creativity will develop rough wire frame mock ups of a website to give the client an idea of the initial ‘bare bones’ of the layout. This is undertaken as part of the initial website design phase and begins to highlight a design direction. This forms an important step in mapping out the information architecture and allows client feedback to be taken into consideration before further design development is undertaken.

Bespoke Development

If a website requires a bespoke element to it’s functionality Naked Creativity can help. This could be an online quote form like the one created for IDC, or the integration of social networks as seen in the Virgin Virtual Wineries case study. Overall, the aim of a bespoke function should be to save time for the company administering the website or to improve the user experience.

A piece of bespoke functionally is usually offered as part of a more complete web design project but can be added to an existing website if necessary. However, the starting point is always the same, with Naked Creativity spec-ing out the project before work begins. This ensures that the project is completed in the most suitable way and to the desired time scale.

Contact Naked Creativity to discuss any bespoke functionality requirements.

Email Marketing

Email marketing is a popular way to reach customers as it is a quick, easy and cheap marketing method. These digital newsletters can advertise the latest news, include offers and promotions or direct customers to a specific webpage. However, it is important to consider the design and content of the email to ensure that it is engaging for the target audience and reaches their inbox rather than their spam box! Naked Creativity can assist with this, offering a complete email marketing package from template design to campaign sending through the email marketing service Mailmaker.

Mailmaker is a customisable service offered by Naked Creativity that allows personalised email campaigns to be developed and sent out to contacts. Multiple contact lists can be created to give control over who receives an email campaign with an additional search option to send an email to specific contacts. With the inclusion of custom data fields to store contact data such as name, company and industry, custom data can be used in an email to personalise the content.

Email marketing with Mailmaker is also trackable so it is possible to see how may recipients opened an email and which links they click on. As it is integrated with Google Analytics, a report is created with the statistics displayed as a graph for quick and easy visualisation. In addition, the Mailmaker API can be linked to a website providing visitors with an integrated way to subscribe to a mailing list.

Mailmaker is an affordable marketing method that is costed at a level to suite the volume of emails sent and offers a centralised, web-based contact management system. Contact Naked Creativity for more information on how Mailmaker could help a business improve their marketing.

CMS

A content management system (CMS) allows flexible editing of pages so that a website can be easily updated and maintained by the client.

The Naked Creativity CMS is a bespoke system that has been developed in-house to address client requirements. The modular nature of the NCMS allows content to be dragged and dropped within the page boundaries, whilst at the same time maintaining the layout and design of the page as it appears on the live website.

The CMS is a fully hosted and supported service; more information on the Naked Creativity content management system can be viewed here.

E-Commerce

An e-commerce website allows the selling and buying of products or services online, with Naked Creativity experienced in designing and developing bespoke retail websites that offer both of these options.

Working with the client’s requirements, Naked Creativity can build bespoke shopping experiences or integrate well known payment methods such as PayPal and Google Checkout. The Naked Creativity team also carefully considered the design of the website to ensure that the customer has a pleasing user experience, an important aspect to ensure repeat business on an e-commerce website.

Check out the The Culture Trip and Blokely case studies for examples of e-commerce websites designed and built by the Naked Creativity team.

SEO & Analytics

Naked Creativity understand that developing a website involves more than just a pleasing design as the elements behind the scenes can also improve a company’s online presence.

Search engine optimisation (SEO) involves improving the visibility of a website in search engines such as Google and Bing. For example, when a consumer searches for a key phrase on Google, they are more likely to click the highest ranking links as these are the ones they see first. With Naked Creativity’s experience in SEO, websites have been optimised to improve their search engine ranking and therefore increase the amount of visitors.

In addition, Google Analytics is a powerful tool that can be used to visualise website traffic through graphs and statistical data. The tool tracks how users find the website through Google, listing the keywords commonly entered and the time spent on each page. It then goes a step further by detailing how users navigate through the site, giving Naked Creativity valuable insights into the user experience.

SEO consultancy and Google Analytics tracking is usually offered as part of a more complete website development process, with Naked Creativity using their experience to improve a company’s online presence as a whole.

Check out the CKT, IDC and Trafalgar Events case studies for examples of how Naked Creativity have helped these company’s improve their online presence.

Hosting & domain names

Naked Creativity are able to offer website hosting and domain name registration as part of a website development project should this be required.

A website is hosted on a server by a web host so that it is accessible on the World Wide Web. Naked Creativity’s dedicated server with Rackspace, a web host recognised as one of the world leaders in hosting ensures that websites are fast to load and reliable.

Domain name registration is also an important step in website development. A domain name is a unique address that is seen in the address bar after the ‘www.’. It is used in URLs to identity certain webpages and needs to be purchased and registered before a website can be built.

With years of experience designing and developing websites, Naked Creativity are able to manage the whole process from concept design to build and hosting. For more information on this, contact Naked Creativity to discuss a website development project.

Web Standards & Accessibility

Web standards are in place to ensure that a website is accessible to as many users as possible. By building websites that conform to these standards, not only is it easier for search engines to index, but the site will be properly displayed across all browsers. Naked Creativity follow these standards to maintain the user experience carefully considered in the initial website design phase.

Accessibility is linked to web standards and is important to think about during a website development project. For example, the ODA case study is a good example of how Naked Creativity worked to Triple-A accessibility standards to ensure that the content is accessible to people with disabilities.

These web and accessibility standards provide a strong boundary to work to but are important to follow to give the best user experience for all visitors across all browsers.