Vanguardia Consulting are a leading acoustics consultancy. They needed a website that demonstrated the breadth of their work and experience, on projects such as the Olympic stadium.
Vanguardia’s diverse range of skills and services, covering everything from live events to environmental noise assessment; and an equally diverse client base, presented a user experience challenge. Naked Creativity’s solution was to guide visitors to the correct section of the site using clear, succinct, text and strong images from the Vanguardia catalogue as visual cues.
The content of each section is tailored to a specific target audience, but follows a largely similar format, with an overview, case studies, and biographies of key individuals. The visual design is based on an established Vanguardia house style, keeping online and online marketing consistent.
The site is optimised with mobile access in mind, with a responsive design that works on devices of all screen shapes and sizes. The website can be fully edited by the Vanguardia team, adding new images, case studies or news. This flexibility allows Vanguardia to respond to new opportunities, quickly publicise successful projects, or update team biographies.
“ Jordan and Emma listened to our needs, understood our business, and were able to translate our brand onto the website. Naked Creativity optimised our site for web and mobile and we are really happy with the results.
We are really pleased with the CMS that Naked Creativity provided as it has allowed us the flexibility to add ongoing content to our site and adjust the layout within parameters that have maintained our graphical consistency. ”
Mark Murphy, Associate Director, Vanguardia Consulting
