Design and launch of online men's lifestyle magazine
The Wonderful Web, an online agency focused on building great online brands, approached Naked Creativity to completely overhaul their men’s lifestyle magazine website – Blokely.
The redesign was a crucial part of a strategy to grow the site’s audience, attract new advertisers, and recruit new contributors.
Working closely with the Blokey editorial team, Naked Creativity formulated a new brand identity, a strong visual style and unique website design for the new Blokely.
“The strength of our content management system has been pivotal in allowing the new Blokely to be updated regularly, whilst offering the Blokely team great creative license in how their articles are designed.”
Jordan
The new Blokely takes full advantage of the Naked Creativity content management system (NCMS). The NCMS allows even complex parts of a webpage to be fully edited, moved around the page, or deleted entirely. This allows the Blokely team great editorial control over the layout and content of each page on the site, including the main category index pages, and individual articles.
The modular approach of the NCMS permits new modules to be added to a website to extend functionality in the future. For example, since launching the site, Naked Creativity have created additional modules, including a ‘spot the ball‘ competition module, and another to display image advertisements from affiliate networks.
Since new Blokely has launched, the number of unique monthly visitors has increased by 225%, with the redesigned site attracting a wide range of highly favourable reviews.
What we delivered
Successful redesign, and development of men’s lifestyle magazine website Blokely. Taking advantage of the powerful modular nature of Naked Creativity’s content management system gives the Blokely team huge editorial and creative control. Naked Creativity’s work has been instrumental in leading to a 225% rise in unique monthly visitors since the launch of the redesigned website.
