Identity Client Guide

This page lists the information required by Naked Creativity for an identity, or branding project. Some of this should to be provided before the project begins, whereas other elements can be supplied later as the project progresses.

The aim of this page is to outline the content the client should provide. By meeting these requirements, Naked Creativity can ensure that the the project meets the brief and runs within the specified timeframe and budget.

Please note that the information and content required will vary due to the scale of the project. Naked Creativity are happy to advise on what is required if there is any confusion or uncertainty.

Download the identity client guide here for more detailed information.

Brief – project specification

This is provided at the beginning of a project and should where possible include the following information:

  • A short description of the company.
  • The overall aim of the project.
  • Time frame.
  • Competitors.
  • Future plans for the identity.

Content

If printed graphics are required after the identity has been developed, the following should be provided when necessary:

  • Text broken down into relevant headings and sub-headings.
  • Relevant images.
  • Logos saved in PDF or EPS format.