Identity design for a brand-new takeaway and delivery pizza business
To help get their new venture off the ground, Olivito appointed Naked Creativity to devise a completely new identity.
Through Naked Creativity’s research and development process, the core ideas behind Olivito were highlighted as being about social interaction and having a great night in.
Olivito were presented with three key themes for the new identity all related in different ways to the core idea, and working closely with the client Naked Creativity developed the one which most closely represented what the new company was seeking to achieve.
After producing concept ideas for every detail from shop fronts to mopeds, a final set of brand guidelines was produced to document the identity development process.
Once the project moves forward, Naked Creativity will be involved in the development of a website, which will support online ordering, and that will need to integrate heavily with in-shop systems.
What we delivered
A bold hero identity that represented Olivito’s core business idea of social interaction and having a great night in. This was presented on various marketing collateral and mock-ups for the client to visualise how the identity would be applied to all touch points.
“We all thoroughly enjoyed working on the Olivito project and having such an impact on what we all believe could be a great business. Good design can influence so much when you’re trying to create a new brand, as you have to portray everything the brand represents through the things that its customers come in to contact with.”
Emma