An identity design for a unique business idea in the corporate entertainment market
A unique sports and entertainment private members club, Centre Circle is a unique proposition in the corporate entertainment market.
Instead of access to just one corporate box at one venue, Centre Circle members have a choice of venues across London – from The O2 to Wembley with a wide variety of sports and live music events.
“Our design process is designed to be really versatile, but what never changes is the level of understanding that we seek to achieve about what it is that our clients do, and what makes them unique.”
Jordan
Naked Creativity were challenged to deliver a corporate identity that summed up Centre Circle’s unique appeal, and to do so in a short timeframe following the unsuccessful involvement of another agency.
Following a thorough design concept stage, Naked Creativity presented three concepts for the direction of the Centre Circle identity, and following client feedback further developed one of these to form the final logotype.
“Putting the finishing touches to a logo is always the hardest part as there so many things to consider. Our idea for Centre Circle’s business cards involved silver foil stamping for the letters and a UV varnish for the spirograph pattern and the logo needed to be carefully designed to make sure it was compatible with these processes”
Courtney
Following this work, Naked Creativity completed designs for business cards; a brochure; and compiled a simple website which makes use of the latest web font technology from Typekit, allowing the Centre Circle corporate fonts to be consistent across all the key brand touchpoints.
What we delivered
An identity that represented Centre Circles unique business idea for the corporate entertainment market. This was completed in a tight time frame and was applied to all key brand touch points including the business cards, brochure and website.
