Super hero identity design that helped this start up company stand out from the competition
Naked Creativity were approached by start up company Captain Cyan to help them compete with other established poster printing businesses. With a name like Captain Cyan, a super hero identity was essential!
“We found the speech bubble from The Captain’s sash became a powerful shape which we could utilise as a graphic device. This led to the development of a bespoke shaped flyer which was used to market Captain Cyan’s service to customers.”
Emma
Hero brands are reliable, offer functional products and are often recommended by others. This fitted The Captain perfectly and needed to be portrayed by the identity. Different iterations of a super hero character were drawn in a comic book style, each time simplified to create Captain Cyan. With cyan and yellow chosen as accent colours, a bold and memorable identity was developed.
In addition to the design of the Captain Cyan identity, the development of the website was key to the businesses success. The client stressed the importance of keeping questions and customer contact to a minimum as this would save time and money. This ensured that poster prices could remain low, keeping customers happy and ultimately generating new business.
“Naked Creativity have delivered a company identity that is fit for a super hero and one that fits our company perfectly. I’m please to say that since the launch of Captain Cyan, sales have been steadily increasing and I look forward to working with the company in the future.”
Jack, Captain Cyan
It was realised that the information on the website had to be clearly presented so that the majority of orders could be processed online. By suggesting that the content was concise and organising it into logical sub categories in the menu, customers could quickly find answers to their questions.
The Captain Cyan identity has been well received, with Naked Creativity continuing to work with the company to produce further printed graphics and improve their online ordering process.
What we delivered
A super hero identity that helped this start up company stand out from the competition and increase it’s number of orders and customer base. By considering the information heirachy, the layout of the website was improved to increase the amount of orders processed online, saving the client time and money.
