1. Brief and understanding
To produce a piece of stand out graphic design, a brief is required to kick start the project. Depending on the requirements, this can be as broad or narrow as the client wishes, and can also be generated by Naked Creativity after an initial briefing meeting.
Graphic design projects can differ dramatically from large scale magazines to quick turn around posters. Depending on the scale of the project, the client may work with a single point of contact or various members of the Naked Creativity team. With either option, there will always be a single point-of-contact with who the client can raise any questions that may arise throughout the design stage.
Finally, before work can begin, it is important that all the content provided is already proof read and spell-checked. This will ensure that fewer amends need to be made, therefore saving time and money. In addition, high resolution images are essential to ensure that high quality prints are attained.
Naked Creativity are experienced in designing a range of printed graphics from quick turn around flyers to large scale magazines.
2. Concept Designs
Based on the scope of the brief and scale of the project, a selection of initial concept designs are generated. These initial designs are often ‘rough and ready’, but show how any supplied content can be applied to the chosen format.
If no high resolution images are provided during the brief stage, Naked Creativity can search for stock photos that compliment the design. Although it can often be difficult to source stock images that are not cheesy or generic, Naked Creativity aim to ensure that the key message of the design is reinforced from careful image selection.
With a selection of initial concepts developed, they are then sent to the client for feedback, ready for the refinement stage of the process.
A selection of initial cover concepts for the Health and Safety booklets designed for London South Bank University.
3. Feedback and refinement
Naked Creativity will refine a concept design so that it is print ready after client feedback has been received. These finishing touches can include purchasing and photoshopping stock images and refining the layout, following a company’s brand guidelines if it is required.
Throughout this feedback and refinement process, the client would be sent various drafts of the artwork for approval to ensure that the final design meets their requirements. When both parties are happy with the final design, the artwork is signed off by the client and saved in a print ready format.
With client feedback, the initial cover concepts were then refined into a family of booklets.
4. Print
Naked Creativity have an extensive list of print contacts who are able to create a variety of printed graphics. This can vary from quick turnaround pieces to bespoke prints, allowing Naked Creativity to meet even the tightest of deadlines.
With years of experience creating print ready artwork, Naked Creativity are also able to advise on paper quality and print finishes that will compliment the graphic design without breaking the budget. This can include the use of gloss varnishes, embossing, de-bossing and much more.
Following client approval, Naked Creativity liaise directly with the printers to handle the print process from start to finish, leaving the client free of this sometimes confusing process!
Final tweaks are made before the artwork is signed off by the client and sent to print.