Graphic design for London caterers Life's Kitchen

Naked Creativity has worked with caterer Life’s Kitchen since their formation in 2005. Aided by presentations and tenders designed by Naked Creativity, Life’s Kitchen successfully won two large Livery Hall contracts.

After winning both contracts, Naked Creativity were responsible for producing advertising collateral and websites to market the venues as part of the Life’s Kitchen network.

Both of the venues are some of the City's finest Livery Halls and have centuries of history and heritage. This was used as a basis for the brochure designs, ensuring that they displayed the visually rich architecture and decoration of the halls. A luxury theme was created by using visually rich images and a minimal layout. Different print finishes were investigated with a gloss varnish used on the front covers to add value to the brochure and emphasise the crest.

To create consistency between the brochures, a similar layout was used, therefore creating a ‘family’ of brochures that Life’s Kitchen could add to in the future. Inserts were used in the Painters’ Hall brochure for content that may need updating, such as venue hire rates and nominated suppliers. This means that in the long run money can be saved as only the necessary inserts need re-printing.